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KNOW YOUR WHY
AND LIVE A PURPOSE-LED LIFE

With Casandra Bryant, M.Sc., TCM

KNOW YOUR WHY
AND LIVE A PURPOSE-LED LIFE

With Casandra Bryant, M.Sc., TCM

KNOW YOUR WHY
AND LIVE A PURPOSE-LED LIFE

With Casandra Bryant, M.Sc., TCM

Casandra Bryant

Project WHY is an elevated and transformational program for women to confidently step forward and lead with their WHY.

Casandra Bryant

Project WHY is an elevated and transformational program for women to confidently step forward and lead with their WHY.

Feeling confused and frustrated about your purpose?  

Your WHY is behind that purpose and I’m confident you've lived from your WHY in some way. Even if you don't know your WHY yet. 
But now you are ready.

You crave purpose—to know your WHY. 

You crave purposeto lead with your WHY.

Whether for your life, in your business (or future business), or at work, clear out the fog and vague notions to uncover your WHY. Make it crystal clear to follow your true path in this one glorious life!


Because it is glorious and you have a purpose based on your WHY. 

 

You may have a sense of it but you’re not 100%  sure and you’re definitely not owning it. But you get that having a strong purpose will give you direction and make your mission clear. 


The Project WHY program is about experiencing the thrill of knowing what makes you tick.  And you get to do it with other like-minded and like-spirited women in this group program and become unapologetically you!


Wake up each day and lead with your WHY.


Feeling confused and frustrated about your purpose?  

Your WHY is behind that purpose and I’m confident you've lived from your WHY in some way. Even if you don't know your WHY yet. 
But now you are ready.

You crave purpose—to know your WHY. 

You crave purposeto lead with your WHY.

Whether for your life, in your business (or future business), or at work, clear out the fog and vague notions to uncover your WHY. Make it crystal clear to follow your true path in this one glorious life!


Because it is glorious and you have a purpose based on your WHY. 

 

You may have a sense of it but you’re not 100%  sure and you’re definitely not owning it. But you get that having a strong purpose will give you direction and make your mission clear. 


The Project WHY program is about experiencing the thrill of knowing what makes you tick.  And you get to do it with other like-minded and like-spirited women in this group program and become unapologetically you!


Wake up each day and lead with your WHY.


Right away I realized I was in a room of like-minded people who were there to support each other. We all felt so comfortable and open with each other, even though some of us had just met. Listening to other people’s whys helped me gain clarity in my own life and also caused me to question some things – in a good way! I was very inspired and loved hearing how everyone’s journey is so different, yet we have many of the same end-goals in life. 
~ Michelle from The WHY Club


**The WHY Club is a separate and exclusive group that meets four to six times a year where people SHARE and become INSPIRED by the WHY.  Want to share? Want to attend?  
 To learn more, click here. **

I know you want more. For yourself and your family. For your friends and your community. For other people and the world. You’ve made a decision to be proactive in your life story and you know this means you need a healthier and more positive mindset.  

You understand that one of the key elements to doing this is your own personal development.

You believe (whether a budding belief or one that’s crazy strong) that your dreams are possible.

You’re not one to sit and daydream. You’re a doer. You actually try different things to make some version of that dream a reality.

Nothing matters more to you than your near and dear ones and frankly, your purpose is about them. When you are the best version of yourself guided by your WHY, you help them be the best versions of themselves.

You know this means that by taking care of yourself you can help those around you. This is powerful knowledge.

You’re driven, motivated and determined but you’re human and have moments of doubt that can make you feel heavy, and leave you questioning yourself. These doubts have sometimes made you hide from life and your dreams. And now, you’re so done with being sick and tired of being sick and tired. You don’t want to hide anymore. 

You may be a little freaked out about unquestionably uncovering your WHY because, oof!, it might require you to change course...but...you know it’s time and you are so ready to start exploring. You just need the right support and guidance.

That’s where I come in. 


My name is Casandra Bryant and I'm a Transformational Coach and Group Empowerment Leader. I have crazy dreams to get my Ph.D. in feminine leadership (oh yes, it’s a thing!), be a kick-ass inspirational speaker and create a movement where women take responsibility to empower other women in the world. I already work with women AT THAT LEVEL (you’ll hear me say that a lot because I believe it and OWN it fully), to help them step up and lead with their WHY.


I made the commitment to work with high-achieving women like YOU to make things happen. My clients want to give back and create impact in BIG ways. All of our stories and therefore our journey, begins with the WHY.

It was only 6 years ago that I was where you are right now. There was A LOT going on and life looked pretty good from the outside. I was happily married with three little ones, had a fantastic career as a strategic consultant in the non-profit industry, was well-traveled, and comfortable. BUT things weren’t okay.

I’m a problem solver extraordinaire (most women are!) and yet, I couldn’t figure myself out. No matter how much I thought about the problem of who I was, the more confused I was about where I was in my life and what mattered most. Where could I thrive and contribute to make the biggest impact? All of my education and my entire career was about sustainable development, working for the greater good and at an international level. I was contributing to making a better world but then I had to reconcile it with my private life of being a mama and the very real challenges of life and being a family.

I have always been a fighter but I had soooo given up, to the point that when I say I wished something would just give, I was asking my spark, my spirit, my “je ne sais quoi” to disappear. I was asking for my WHY to go away, and for someone else’s purpose (ahem...society’s purpose) to replace my own. YUCK!

It hit me that life was living me and I was letting it happen. Worse yet, I wasn’t doing anything about it. Until the fighter in me said enough is enough.

When I look back at that turning point, I was stinkin’ mad. And as much as I’d like to say my WHY emerged from a positive, loving and gentle place, it didn’t. It was my frustration and anger that sparked me to take that journey.

I knew I had to get external support. When I gave myself permission to get that support, I became excited and my excitement dissipated a lot of my anger. I hired a coach and in our first session I said, “The sky’s the limit, take everything I’ve done and what I’m good at and throw it out the window.” I was ready for a challenge (and to challenge my coach!) and to start from scratch. And that’s how I began to find my WHY.

This breakthrough, the willingness to work hard and because of what I've seen in my coaching practice, I now know your dreams will flourish when you start with WHY. My simple and POWERFUL techniques will bring you clarity, build your confidence, and help you craft your best life with your WHY.

Casandra worked with me to first identify what my values and passions were. She asked really tough thought-provoking questions which forced me to be really honest with myself about what I wanted in my journey of life. She has helped turn what were mushy ideas into clarity for me. I am very proud to say that I am now embarking on a totally new career and starting my own business. 
~ Sue

Do I Have a WHY? 
Do I Really Need to Know It?

Yes! Every single person on earth has a WHY and IF you want a well-lived life, you have an obligation to yourself to take the time to discover it.


“Everyone has a WHY. Your WHY is the purpose, cause or belief that inspires you.” ~Simon Sinek, author of Start With Why

Your WHY is powerful and beyond measure. It encompasses your values, strengths, experiences, relationships, beliefs and mindset. 

Your WHY may be rooted in one or many past experiences.

Your WHY will often come into being to affect change. 

Your WHY is inspirational.

  • Your WHY is powerful and beyond measure. It encompasses your values, strengths, experiences, relationships, beliefs and mindset. 

  • Your WHY may be rooted in one or many past experiences.
     
  • Your WHY is what compels you to do what you really want to do, whether or not you’re doing it now.
     
  • Your WHY will often come into being to affect change.
     
  • Your WHY is inspirational.

Your WHY is not just another goal to check off your list. It PERMEATES everything you do. Knowing your WHY is knowing what’s important to you. And it doesn’t have to be mind-blowing to the world, just to you!


When you invest in yourself and you’re willing to welcome change, crazy growth happens. And clarity.  And confidence. And abundance. You create a purposeful life. You lead your life. 

Crazy Amazing Results You’ll Get From the Project WHY Program

When you join this 8-week program, you will become the explorer of YOU. 


You will go on a quest to find your WHY and map out YOUR steps to a more confident and purposeful life.


I will be your guide on this mission. I’ll coach you and give you my actionable step-by-step process.


You won’t be going on a solo mission. Any good explorer knows that sharing the journey with fellow explorers will help get you there faster, and you’ll have more fun along the way.


Once you’ve gone through the program, you will wake up each morning and lead with your WHY.


How you do one thing is how you do everything. You will now do it with purpose.


Whether you’re creating a business or working in a career driven by your WHY, or simply want to enrich your life and the lives of those around you, this program will get you started.  

In 8 weeks, you will:

Learn more about your true self and maybe even meet yourself for the first time

Build a super strong foundation made up of your values, and natural strengths

Create a Values Compass to keep you focused and on your desired path

Trust yourself and your decisions

Increase confidence in what you do

Become TOTALLY UNAPOLOGETIC about who you are

Wake up in the morning with a stronger sense of purpose

See your loved ones’ light up at your excitement about your growth

Have the priceless sense of peace that comes from with expressing who you really are

Uncover your WHY

  • Learn more about your true self and maybe even meet yourself for the first time
  • Build a super strong foundation made up of your values, and natural strengths
  • Create a Values Compass to keep you focused and on your desired path
  • Trust yourself and your decisions
  • Increase confidence in what you do

  • Become TOTALLY UNAPOLOGETIC about who you are

  • Wake up in the morning with a stronger sense of purpose

  • See your loved ones’ light up at your excitement about your growth

  • Have the priceless sense of peace that comes from with expressing who you really are

  • Uncover your WHY

Here’s what you get and why it’ll work for you:

  • Step-by-step and VERY simple exercises to create the foundation of your WHY (which will include your Value Compass)
  • Eight weeks of structure and support with a clear outline and desired results
  • One 90-minute in-depth coaching call with Casandra
  • Two 15-minute laser coaching sessions with Casandra to give you accountability and keep up momentum
  • High-level group accountability with weekly check-ins via our private Facebook group

  • Powerful two-hour weekly group coaching to keep you thinking BIG and moving forward. (If you’ve ever experienced group coaching before, you KNOW how crazy amazing it can be. Especially when it comes to fears, doubts, or self-sabotaging behaviours!)

  • The support of a  heartfelt community of like-minded WHY seekers. (There’s nothing more healing and more powerful than a safe, sacred space to share openly and/or listen, whichever you feel called to do.)

  • An exclusive invitation to speak at an upcoming WHY Club 

  • Action, action, action. You get plans to help you stay on task and consistently make concrete progress towards your WHY in a fun, creative and intuitive way!

PLUS

A gift! Yes, I am going to give you a gift (because, fun!)

I will give you a gift that has made my life richer and I want that for you too!  


Step-by-step and VERY simple exercises to create the foundation of your WHY

Eight weeks of structure and support with a clear outline and desired results

One 90-minute in-depth coaching call with Casandra

Two 15-minute laser coaching sessions with Casandra to give you accountability and keep up momentum

​High-level group accountability with weekly check-ins via our private Facebook group

Powerful two-hour weekly group coaching to keep you thinking BIG and moving forward. (If you’ve ever experienced group coaching before, you KNOW how crazy amazing it can be. Especially when it comes to fears, doubts, or self-sabotaging behaviours!)

The support of a  heartfelt community of like-minded WHY seekers. (There’s nothing more healing and more powerful than a safe, sacred space to share openly and/or listen, whichever you feel called to do.)

An exclusive invitation to speak at an upcoming WHY Club 

Action, action, action. You get plans to help you stay on task and consistently make concrete progress towards your WHY in a fun, creative and intuitive way!

PLUS

A gift! Yes, I am going to give you a gift (because, fun!)

I will give you a gift that has made my life richer and I want that for you too!  

  • Your WHY is powerful and beyond measure. It encompasses your values, strengths, experiences, relationships, beliefs and mindset. 

  • Your WHY may be rooted in one or many past experiences.
     
  • Your WHY is what compels you to do what you really want to do, whether or not you’re doing it now.
     
  • Your WHY will often come into being to affect change.
     
  • Your WHY is inspirational.

You Will Be Inspired and Inspire Others

One of my powers is bringing together the right people to create magic. You will be part of this tribe where mind-blowing ideas take shape and bold action is taken. This is how one person can begin to make change in the world.

Project WHY is for you if:

You want to take action to live your best life each day.

You’re sick and tired of being sick and tired.

You’re a natural optimist (or willing to act like one for eight weeks), willing to take risks, be open-minded, cheer on other women and BELIEVE in yourself.

You love asking questions to find deeper meaning for yourself.

You feel your purpose deep down even though you’re not sure what it is.

You’re ready and willing to take responsibility for your actions and how your life turns out.

You seek to live courageously.

You want to feel more empowered and raise the vibration.

You want to have some FUN!

You want to take action to live your best life each day.

You’re sick and tired of being sick and tired.

You’re a natural optimist (or willing to act like one for eight weeks), willing to take risks, be open-minded, cheer on other women and BELIEVE in yourself.

You love asking questions to find deeper meaning for yourself.

You feel your purpose deep down even though you’re not sure what it is.

You’re ready and willing to take responsibility for your actions and how your life turns out.

You seek to live courageously.

You want to feel more empowered and raise the vibration.

You want to have some FUN!

  • Your WHY is powerful and beyond measure. It encompasses your values, strengths, experiences, relationships, beliefs and mindset. 

  • Your WHY may be rooted in one or many past experiences.
     
  • Your WHY is what compels you to do what you really want to do, whether or not you’re doing it now.
     
  • Your WHY will often come into being to affect change.
     
  • Your WHY is inspirational.

Project WHY is not for you if:

​You’re not willing to show up fully and do the work.

You don’t want to believe in yourself.

You’re a pessimist and you want to stay stuck.

You’re not into personal development, self-awareness and consciousness-raising.

You don’t believe that empowerment is important.

You see others as competition, you’re judgmental or have a bad attitude. 

You have absolutely zero sense of humour.

You’re not willing to show up fully and do the work.

You don’t want to believe in yourself.

You’re a pessimist and you want to stay stuck.

You’re not into personal development, self-awareness and consciousness-raising.

You  don’t believe that empowerment is important.

You see others as competition, you’re judgmental or have a bad attitude. is important.

You have absolutely zero sense of humour.

Things that might happen during Project WHY:

I might swear the odd time on a call.

I might call you out on your bullshit but in a very loving and kind way.

I might share very embarrassing but funny stories like the “eau du toilet” expose and how it helped me not take myself so seriously.

I might swear the odd time on a call.

I might call you out on your bullshit but in a very loving and kind way. Seriously, it's one of my superpowers.

I might share very embarrassing but funny stories like the “eau du toilet” expose and how it helped me not take myself so seriously.

How Project WHY Works…

Project WHY is an online program. We will meet online once a week for two (2) hours. Everyone will have a chance to talk and be coached on almost every call.


I may sometimes do more in-depth coaching with one person on a call (with permission) if I feel it’s needed and everyone is willing. I CANNOT tell you how amazing it is to witness a live coaching call between your coach and another person. You will learn A LOT about yourself. I promise.


You will also have access to a members-only, password-protected area to view and download program tools and information as well as some effective and simple resources to add to your own personal development toolkit.


You will not be overloaded or inundated with unnecessary action plans or formulas.
 

Everything will have a purpose to help your purpose.


We will also have a private Facebook group where we will have discussions and you can ask questions.  This group will give you accountability and provide a safe space to step into your spotlight a little.  


You will have Divinework - this is what others call homework. Divinework is the super-powered actions that will get you results in the simplest and quickest way. 


The next session of Project WHY starts on
Tuesday, February 5, 2019. 


  • Your WHY is powerful and beyond measure. It encompasses your values, strengths, experiences, relationships, beliefs and mindset. 

  • Your WHY may be rooted in one or many past experiences.
     
  • Your WHY is what compels you to do what you really want to do, whether or not you’re doing it now.
     
  • Your WHY will often come into being to affect change.
     
  • Your WHY is inspirational.
Oprah - quote

Are you ready to know your purpose and lead with your WHY? 

$697 

Or

3 payments of $250

This is a no-brainer. Doing this work on your own without the support of one-on-one coaching and group calls could take a long time, or you’ll never start at all.


You could also DIY this and cobble together action plans and formulas you find online. You then add all this stuff to (or you may already have) a Personal Development folder on your computer. 


You’ll get to it. 

Really you will. 


And time passes... 


This program is for women who have a strong desire to live life purposefully, a life led by their WHY. That means your WHY, what’s within you, that is already there.  


There is no fancy footwork or a magic ingredient. There’s work to be done and you’ve got to be ready to show up and do it. I promise you, the work is simple but effective. Because it's about bringing out what is inside you. Oh, did I say that already? Yes, it's there. We are going to bring it out into the light.


And being surrounded by a community of in-tune women who are stepping up and saying “yes”, there’s nothing like it. This community is where you’ll make connections who will likely become lifelong friends, new business associates, and women who inspire YOU and who YOU inspire on their path. It’s a win-win.

If you’re a fast-action taker like me, check this out! 

The Fast-Action-Taker Super Special Offer

The first 5 women who enroll by January 14, 2019 will also receive one of the best planners out there for people who want to lead with their WHY. This planner is the one I use and it’s powerful, effective, fun and reflective. With this planner, you will see growth each month!
 

PLUS


You get a free session with me on how best to use the planner. I’ll share my approach so you actually use this great tool DAILY and see BENEFITS almost right away.

Here’s What You Get When You Invest in Yourself

Step-by-step and VERY simple exercises to create the foundation of your WHY  ($300 Value)

1 one-on-one 90-minute in-depth coaching call with Casandra ($350 Value)

2 laser coaching sessions (15 mins each) with Casandra to to give you accountability and keep up momentum ($200 value)

Powerful weekly group coaching for 8 weeks ($2,500 Value)

Heartfelt support and community (Priceless - and you know it)

PLUS a special gift!  ($50 Value)

Fast-Action Bonus - ($400 Value)

Total Value = $3,800 and more!


Join today for ONLY $697

  • Your WHY is powerful and beyond measure. It encompasses your values, strengths, experiences, relationships, beliefs and mindset. 

  • Your WHY may be rooted in one or many past experiences.
     
  • Your WHY is what compels you to do what you really want to do, whether or not you’re doing it now.
     
  • Your WHY will often come into being to affect change.
     
  • Your WHY is inspirational.

FAQs

Still not sure? Here are some frequently asked questions about this kind of program.

Q. – I’m busy but I KNOW it’s time to begin investing in myself. Is this a good first start?

Q. – What if I can’t make a live call?

Q. – Will I really know what my WHY is after this program?

Q. – What happens after the eight weeks? Are we expected to sign up to a coaching program?

Q. – How can you guarantee that the other women in my group are there for the right reasons and are like-minded and like-spirited like me?

I can’t begin to say how much Casandra’s coaching has meant to me. She has gotten me through some of my most vulnerable moments and led me to a better life than even I thought possible. She has kept me focused, opened up possibilities, and led me to dream big and be big. Her integrity, her incredibly intuitive questions and her intelligence are one amazing combination. Only one warning – once you start coaching with Casandra, you won’t want to stop!

~ Julie

I was very honoured to be invited to speak at the inaugural WHY Club meeting. With the guidance of Casandra's questions and exercises, I was able to create a clear articulation of my WHY. While I knew what my WHY was, presenting at the WHY Club allowed me to express it in a whole new way. Weaving together stories, core values, strengths and traits, I was able to express my WHY in a way I hadn't before. We met in Cas's beautiful and welcoming living room with comfy seating and snacks. This casual setting was perfect for sharing and being vulnerable with the attendees. Cas gathered an intimate group of strong and friendly women who were a receptive and warm audience. I felt so supported and heard throughout my presentation, especially with Cas encouraging us to actively listen and engage. Overall, it was an affirming and gratifying experience.

~ Lynn

I am thrilled to be a ‘founding’ member of Casandra’s first WHY Club. Casandra creates a safe environment for people to share their ‘why’ in life which is so much more than our ‘what’. The true meaning of life comes out when you talk about the ‘why’ and Casandra knows how to bring out the best in people by providing an outlet to share your biggest dreams and goals in life. The Why Club like a boost of confidence, exhilaration and a big hug all in one.  She is living proof of how this can change your life. I can’t wait for the next meeting.

~ Charlotte

Casandra has been my mentor of all mentors. She has been my strength when I needed it most. She has been my cheerleader in a gentle but fierce way. She has taught me how to call deep on my courage and how to face my fears and do it anyway. She has helped me focus on what’s important, including managing my time in a way that allows me to be the best version of myself. She has reminded me about the importance of self care and its ripple effects. She has helped me discover my core strengths/values, which by the way, everyone should know.

~ Melissa

Thank you once again for inviting me to attend the first "Why Club" meeting.  I found it to be an inspiring evening and felt honored to be apart of a night where others were able to be courageous and share their why,  and the journey to discovery, with such honesty and passion.   The small group format in your home setting was comforting and made me feel comfortable, safe and at ease with a group of women I did not know well.  I enjoyed an opportunity to hear each speaker and also some time afterwards to reflect. As I think more about it I wish I had asked more questions of the speakers.  As I begin to feel comfortable thinking through my why and purpose in life, I was definitely inspired to see 2 woman who have a clear vision.
~ Kari

Yes! 

I want to lead with my WHY! 

$697 

Or

3 payments of $250

If you tell yourself you “should” be able to figure this out on your own or that you just need to buckle down and get it together in the same way you’ve always done, you’re going to get the same results.


Project WHY offers one of the easiest, most risk-free ways to invest in your own personal development. MORE IMPORTANTLY, it is offered in a heart-felt, very supportive way that will challenge and inspire you.


I look forward to seeing you in the program!

© 2019 Casandra  Bryant Coaching. All rights reserved

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